Creating an effective influencer marketing strategy involves careful planning and consideration. Below are several factors to bear in mind:

1. Define Your Goals: Understand your marketing objectives. This may be raising brand awareness, driving traffic to your website, boosting sales, or more.

2. Influencer Selection: Choose influencers who align with your brand image and values. Their audience demographic should also be consistent with your target market.

3. Content Strategy: Plan and decide the type of content the influencer will post. It can be pictures, videos, blogs, live streams, or a mixture. Ensure the content aligns with your brand’s image and messaging.

4. Performance Metrics: Set up measurable KPIs to track performance. These can be engagement rate, number of views, click-through rates, conversion rates, etc.

5. Budget and ROI: Plan your budget considering influencer’s fees, and any promotional or production costs. Measure the campaign ROI to see if your spending translates into desired results.

6. Platform Choice: Decide on which social media platforms to conduct your influencer marketing. This depends largely on where your target audience spends their time.

Utilizing a marketing platform like Flinque can help streamline this process. It offers features such as smart influencer matching, campaign management, real-time analytics, and more. Other platforms might have different workflows, and the choice depends upon your team’s specific needs and objectives.

Remember, every brand and campaign is unique. There’s no one-size-fits-all strategy in influencer marketing but consistent evaluation, learning, and adjusting your strategy based on results can drives success.