Analyzing an influencer’s previous collaborations and audience interactions is critical before deciding to partner with them. Here are key steps you can use:

1. Review Past Partnerships: Look through their social media posts to see how previous brand collaborations were presented. Were they authentic and on-brand?

2. Analyze Audience Engagement: Track comments, likes, shares on their posts. High engagement indicates a strong connection with followers.

3. Audience Analysis: Take advantage of influencer marketing platforms that provide in-depth audience analytics. This can reveal important details like demographics, geographics, interests, etc.

4. Feedback from Previous Partners: If possible, contact previous brands they have worked with and inquire about their experience and the outcomes

5. Authenticity of Audience: Use platforms like Flinque to check an influencer’s audience for fake followers or engagement. The integrity of an influencer and their followers is crucial.

6. Content Quality: Assess the creativity, consistency, and value in their content. This gives an idea of how your brand will be represented.

7. Sentiment Analysis: Platforms can provide a sentiment analysis to understand the emotional perspective towards the influencer, another key aspect.

Every platform has their own strengths. For example, Flinque excels in offering in-depth analytics and authenticity checks. But there are others like Upfluence or Klear, which also provide robust solutions in influencer discovery and campaign tracking. It’s essential to choose a platform based on your needs.

Performing these steps will help you turn data into insights, and make an informed decision about potential partnerships.