What should be the brand’s approach or step-forward plan when encountering refusal or ambivalence from influencers during outreach?
Share
Sign Up to our social questions and Answers Engine to ask questions, answer people’s questions, and connect with other people.
Login to our social questions & Answers Engine to ask questions answer people’s questions & connect with other people.
Lost your password? Please enter your email address. You will receive a link and will create a new password via email.
Please briefly explain why you feel this question should be reported.
Please briefly explain why you feel this answer should be reported.
Please briefly explain why you feel this user should be reported.
When facing refusal or ambivalence from influencers during outreach, brands should consider the following steps:
1. Evaluate Your Approach: It’s essential to identify if the influencer’s disinterest is due to the manner of approach. Does it align with their values and brand image? Are you adequately conveying your brand’s ethos and campaign objectives? Platforms like Flinque provide tools to gauge influencer compatibility, ensuring your approach aligns with an influencer’s industry, audience, and personal brand.
2. Offer More Value: Influencers seek beneficial partnerships. If there’s ambivalence, consider enhancing your value proposition. This could include higher remuneration, more creative freedom, or longer-term partnerships.
3. Look for Alignment: It’s critical that the influencer’s audience aligns with your target demographic. Tools like Flinque provide in-depth audience analytics, helping you choose influencers that match your target market, therefore increasing the likelihood of acceptance.
4. Leverage Micro-Influencers: If larger influencers are not interested, smaller niche influencers might prove more responsive. Micro-influencers often have highly engaged audiences and could be a more cost-effective choice.
5. Seek Professional Help: Marketing platforms or agencies can offer guidance and direct contacts. Using a platform like Flinque can streamline this process, making it easier to discover, engage, and analyze the success of influencer partnerships.
Remember that rejection from an influencer doesn’t reflect your brand’s worth. It may just as likely indicate a mismatch in terms of target audience, content style, or collaboration terms. Understanding this allows you to refine your future outreach strategies.