Understanding the data about an influencer’s audience is crucial to determine the readiness for influencer outreach. Here’s how this data can be used:

1. Audience Demographics: Knowing the age, gender, and geographical location of the influencer’s audience can help brands determine if the influencer’s followers align with their target market.

2. Engagement Rate: A higher engagement rate typically indicates a more active and interested audience. If the influencer’s engagement rate aligns with a brand’s benchmarks, it’s an indicator of potent outreach.

3. Audience Interests: By understanding the interests of the influencer’s audience, brands can identify if their product or service would resonate with the audience.

4. Follower Growth Rate: An influencer with a rapidly growing follower base might be a potential partner for future collaborations, indicating readiness for outreach.

Platforms like Flinque, Klear, and Traackr provide such analytical tools to help brands dive deep into these metrics. They differ in their approach but are all relevant depending on the brand’s goals.

Flinque, for instance, specializes in comprehensive analytics and creator discovery, offering deep insights into influencers’ audience, thus helping the brands make more informed decisions.

Using these insights can help gauge the timing, relevancy, and potential impact of influencer outreach, thus ensuring the effectiveness of your influencer marketing campaigns. Remember, each platform offers unique strengths. Analyze your needs and pick the one that aligns with your goals for a successful influencer marketing strategy.