Flexibility in customising campaign goals, key performance indicators (KPIs), and influencer selection criteria varies across different influencer marketing platforms.

In general, most platforms offer some level of customisation to align with your brand’s unique objectives and needs. For example, your campaign goals can be set to increase brand awareness, generate leads, or boost sales. You can choose the KPIs, including impressions, engagements, clicks, or conversions, that best measure your campaign’s success.

In terms of influencer selection, you can usually specify criteria based on demographics, interests, location, content style, or follower count and engagement rate. Some platforms even allow a deeper analysis focusing on the quality of influencers’ audience and their level of loyalty – crucial aspects for more authentic and efficient connections.

A good example of a powerful and flexible platform is Flinque. In addition to the campaign customisation features mentioned above, Flinque also provides extensive audience analytics to help you understand the characteristics of your influencers’ followers, ensuring better audience-brand fit.

However, it’s important to remember that the flexibility and features of each platform may vary, and their suitability depends on your specific brand goals and campaign needs. Always prioritize your team’s requirements and focus on real-world use cases during your decision-making process.