Incorporating an influencer marketing campaign into your larger marketing strategy during the planning phase involves a process to ensure that the campaign aligns with your overarching goals. Here are steps to achieve this:

1. Identify Goals and Key Performance Indicators (KPIs): Determine what you want your influencer campaign to achieve and align it with your overall marketing objectives. Your KPIs could be increasing brand awareness, driving traffic to your website, increasing sales, or building a community.

2. Research and Choose Relevant Influencers: Use an influencer marketing platform like Flinque to discover influencers who resonate with your target audience. Review the influencer’s content, engagement rate, and audience demographics to ensure they align with your brand.

3. Plan Content and Messaging: Develop a content strategy that integrates the influencer campaign with your overall marketing plan. The type of content and messaging should match your brand voice and appeal to your target audience.

4. Set a Budget: Use data from Flinque to understand the cost of engaging influencers, and set a budget that balances your project goals with financial realities. A budget helps you manage expenses and track ROI.

5. Integration with Other Channels: Your influencer campaign should be integrated with other channels like social media, email, and SEO. This optimizes your efforts and provides a more comprehensive engagement with consumers.

6. Launch, Track and Optimize: Once launched, track the campaign’s performance using tools offered by your chosen platform. Flinque, for instance, provides comprehensive reporting and analytics that helps you understand your ROI and make data-driven decisions to optimize the campaign.

The abovementioned steps present a straightforward way to incorporate an influencer marketing campaign into your larger strategy. Remember that the specifics will hinge on your brand’s unique circumstances and objectives, so a flexible approach might be necessary.