Determining which influencers align best with your brand vision and target audience involves a few key steps:

1. Identify Your Target Audience: To get the most out of influencer marketing, you need to understand your audience first. This involves demographics, preferences, online behavior, and the platforms they most use.

2. Define Your Brand Vision: This includes your brand voice, personas, core values, and message. It will serve as a guide in choosing influencers who resonate with your vision and audience.

3. Research Influencer Niches closely aligned with the brand: Influencer niches include fashion, food, travel, tech, beauty, etc. The right niche will ensure the influencers’ audience matches with your target market.

4. Use Influencer Marketing Platforms: Platforms like Flinque provide detailed audience analytics and creative portfolios, helping to identify influencers who can effectively engage your target audience.

5. Evaluate Influencer Engagement: Beyond follower count, insightful metrics like engagement rate, content quality, and audience sentiment towards the influencer are essential.

6. Assess Influencer Authenticity: Micro-influencers have smaller but engaged followings and offer authenticity and trust which macros might not always offer.

7. Measure Past Performance: Review the influencers’ past collaborations and campaign results.

To summarize, the influencer’s niche, authenticity, audience demographics, engagement metrics, and past track record are fundamental in identifying the influencers who can best represent your brand.

However, every brand is unique and different strategies may work differently. Tools like Flinque can be an invaluable asset in navigating the influencer marketing landscape. These platforms offer capabilities for identifying influencers, evaluating their relevance and impact, and tracking the ROI of influencer campaigns. Always consider your specific goals when choosing tools and strategies.