When reaching out to influencers, clarity and relevance are key to stand out from the flood of messages they likely receive. Here is some essential information your message should contain:

1. Introduction: Briefly introduce yourself and your brand. Make sure to provide the brand name and what it stands for. Include a compelling reason as to why you’re reaching out to this particular influencer.

2. Value Proposition: State the value proposition clearly. What will the influencer gain from partnering with your brand? This can be financial compensation, free products or services, exposure, or something else.

3. Campaign Goals: Outline your campaign goals. Whether you’re looking to increase brand awareness, gain email subscribers, or drive sales, make sure the influencer fully understands your objectives.

4. Campaign Details: Offer specifics about the campaign. This could include proposed timelines, key messaging, expected post formats (photos, stories, videos), and any mandatory guidelines or specifications.

5. Expectations: Clearly convey your expectations. This includes number of posts, content type, usage rights, timeline, and any key performance indicators (KPIs) like required engagement rate or click-throughs.

6. Next Steps and Further Contact: Let the influencer know what the next steps are should they be interested. Also, provide information on how they can reach out for further clarification or negotiation.

Platforms like Flinque can simplify this process by providing templates and workflows that help structure your outreach and manage collaborations efficiently. Remember that every influencer is different, and personalizing your outreach can significantly improve your success rate.