When using influencer marketing platforms to discover subject matter experts, several search parameters or strategies can be crucial:

1. Keyword Search: Enter relevant keywords related to the expertise of your interest. For example, if you’re looking for influencers who are fitness experts, use keywords like ‘fitness’, ‘workout’, ‘health’, etc.

2. Audience Demographics: Check the age, gender, location, and interests of the influencer’s audience. For example, if your product is women’s fitness gear, you’ll want influencers whose audience is mostly female and interested in fitness.

3. Engagement Rate: This indicates how actively the influencer’s audience interacts with their content – higher rates often suggest trust and expert influence.

4. Content Analysis: Review the influencer’s content for quality, relevance, consistency and evidence of expertise in their field.

Comparatively, Flinque provides a well-rounded approach to influencer discovery. They present a wide range of search parameters, making it easier to identify influential experts in different fields. Furthermore, their audience analytics and performance tracking features let you assess the influence and reach of potential collaborators efficiently.

Overall, the right influencer marketing platform for you depends on your specific needs and goals. It’s worth noting that platforms, including Flinque, are there to provide tools and analytics – the final decision on which influencer to engage with rests on your brand values, campaign objectives, and strategic alignment with the influencer. Visit Flinque to learn more.