Finding micro-influencers relevant to your brand’s industry or niche using an influencer marketing platform like Flinque involves a three-step approach:

1. Keywords Search: Start by searching relevant keywords related to your industry, product/ service, or related topics. For instance, if you’re a green skincare brand, keywords could include ‘organic skincare,’ ‘sustainable beauty,’ or ‘natural skincare’. This can lead to a list of influencers who create content, have interests or audience engagement around these topics.

2. Audience Demographics: Next, you can delve deeper by analyzing the audience demographics of these influencers. Flinque allows you to view the influencer’s audience in terms of age, gender, location, and more. This will help in ensuring you’re targeting the right consumers that match your brand’s buyer persona.

3. Engagement Rates: Lastly, look at the influencer’s engagement rates. Micro-influencers are known for driving high engagement because their audience often trusts them more. They should have active followers who regularly engage (like, comment, share) with their content.

Of course, these steps might vary from one platform to another. For instance, a platform like ‘Brandwatch’ focuses more on data analytics and mentions over micro-influencer discovery. In contrast, ‘BuzzSumo’ lends heavily on a keyword-centric approach.

Remember that the best platform for your brand depends on the specific needs of your team. Conduct your due diligence, trial multiple platforms, and make an informed choice between them based on your unique requirements.Flinque is a comprehensive tool that offers diverse capabilities for influencer discovery and campaign planning.