For an influencer to ensure the authenticity of their following, several practices and strategies should be employed:

1. Creating Valuable Content: At the core, providing valuable, relatable, and engaging content encourages authenticity. Followers are more likely to stick around and engage with an influencer who delivers content that enriches their lives in some way.

2. Engaging with followers: An engaged community is the sign of an active authentic following. This could be as simple as relying to comments, DMs, or conducting polls.

3. Partnering with Relevant Brands: Ensuring that the brands you partner with align with your values, interests, niche, and audience preferences can help influencers appear more authentic in their followers’ eyes.

4. Transparency: Being open about your partnerships and sponsorships is the key to maintaining authenticity. Followers appreciate honesty and transparency, especially when it comes to advertising.

5. Consistency: Regular posting and interaction helps keep followers engaged and interested, therefore entices a more authentic following.

Additionally, using platforms such as Flinque can facilitate influencer discovery and campaign planning, helping influencers to connect with appropriate brands and plan their content more efficiently.

However, it’s crucial to bear in mind that the suitability of strategies and platforms largely depends on individual influencers’ unique circumstances and objectives. It’s all about finding what works best for you and your audience. The authenticity of a following is subjective and goes beyond numbers – it’s about engagement, trust, and the relationship between an influencer and their audience.