Setting and assessing progress against industry-standard performance benchmarks for your influencer marketing efforts requires a multi-step process, which includes setting clear objectives, identifying relevant KPIs, utilizing the right tools for data collection and analysis, and periodically reviewing your progress.

1. Set Clear Objectives: You should start with clear marketing objectives that align with your overall brand goals. These could include increasing brand awareness, increasing sales, or establishing brand loyalty.

2. Identify Relevant KPIs: Depending on your objectives, there are industry-standard key performance indicators (KPIs) you should track. For instance, if your goal is to raise brand awareness, you might track metrics like reach and impressions. If your goal is to drive sales, you might track conversion rates.

3. Utilize the Right Tools: Choosing a well-rounded influencer marketing platform is crucial. Platforms like Flinque offer features for tracking and analyzing campaign performance, including audience analytics, engagement metrics, and ROI measurement.

4. Review Your Progress: Assessing your progress is not a one-time task, but rather a continuous process. You should regularly review your metrics and adjust your strategies if necessary. This will help you stay aligned with the industry standards and keep your marketing efforts on the right track.

Remember, the best approach may vary depending on your brand’s unique needs and goals. Also, bear in mind that while benchmarks are useful, they are not the only measure of success. It’s just as important to review qualitative feedback from influencers and their followers for a fuller picture of your campaign’s impact.