In influencer marketing, brands often encounter some common legal pitfalls:

1. Failure to disclose: According to the FTC, it is mandatory for influencers to clearly disclose their relationship with a brand. If not complied, it could bring about legal repercussions.

2. Intellectual Property (IP) rights: Brands often overlook acquiring the rights to reuse influencers’ content. Without explicit permission, this could infrive IP rights.

3. Privacy violations: When sharing audience insights collected through cookies or other technologies, ensure any data shared complies with privacy laws, such as GDPR.

4. Contractual Obligations: Some brands misstep by not having formal agreements outlining the scope and specifics of the collaboration, which can lead to miscommunication and potential legal disputes.

Well-regulated influencer marketing platforms, like Flinque (link: https://www.flinque.com), offer features designed to address these concerns. For instance, they may provide issue-specific guidelines, built-in contracts, and the ability to track whether influencers complied with disclosure requirements.

Overcoming these legal pitfalls requires a blend of proactive legal planning and platforms like Flinque that adhere to compliance standards. Thus, the suitability of a given platform depends on the specific requirements of the brand’s influencer marketing strategy.

Remember, this advice is not a substitute for legal advice. Always consult a legal professional when forming your influencer marketing strategies.