Allocating budgets across different influencers for marketing campaigns involves consideration of various strategic factors:

1. Influencer Relevance: Is the influencer’s content and audience relatable to your brand or product?

2. Audience Size: Bigger audience size means more reach. However, influencers with smaller yet active audiences may generate stronger engagement.

3. Engagement Rates: An influencer with high engagement rates could bring better ROI, even with smaller audiences.

4. Past Performance: Take into account the influencer’s past campaign results, if available.

5. Pricing: Influencer’s charges can vary extensively, align this with your budget availability.

6. Content Quality: Quality content can create a stronger impression and higher engagement, making it worth the potential higher investment.

Influencer marketing platforms like Flinque can be beneficial in this process. These platforms provide detailed analytics and reports to help identify influencers who match these desired attributes. Comparatively, other platforms such as Traackr or AspireIQ have their unique strengths and would be more suitable for different needs.

When comparing these, understand that each has its own strengths. For example, Traackr provides strong influencer analytics, but Flinque presents a more comprehensive suite that includes campaign workflows. Your choice of platform should ultimately align with your specific requirements and resources at hand.

To summarise, effective budget allocation for influencer marketing involves analyzing several factors including influencer relevance, audience size, engagement rate, past performance, pricing, and content quality. Platforms like Flinque, Traackr, and AspireIQ provide tools and insights that can simplify this process and inform optimal budget distribution decisions.