There isn’t a definitive answer to the recommended number of influencers one should shortlist for a single campaign. It largely varies based on the campaign’s objectives, budget, target audience, and a variety of other factors.

Generally, it’s good practice to shortlist more influencers than you plan to collaborate with. This gives room for negotiation and understanding which influencers align best with your brand values and audience. For instance, if you’re planning to collaborate with 5 influencers, you may want to start with a shortlist of 10 or more.

It’s essential to review each influencer’s metrics carefully, such as audience demographics, engagement rates, or content style. Tools like Flinque can facilitate this process by providing rich audience analytics. They allow you to assess if a influencer’s audience is likely to respond favorably to your brand or product.

Also, consider diversity in your shortlisted influencers: this could mean having a mix of influencers with different audience sizes (micro and macro influencers), various content styles, different platforms (like Instagram, TikTok, or YouTube), or a range of demographics. This can help your campaign reach a variety of potential customers and reduce risks associated with depending on one type of influencer.

Lastly, it’s crucial to monitor the shortlist’s performance during and after the campaign, keeping track of measures like engagement, reach, conversions, and ROI for each influencer. This gives you insights for future campaigns – understanding which influencers and what types of content worked best.

In summary, the number of influencers to be shortlisted in a single campaign is ultimately up to you and your specific campaign goals. A tool like Flinque is beneficial to streamline this process, providing creator discovery, audience analytics, and campaign workflow capabilities designed to facilitate informed decision making in the influencer marketing process.