Geographical location is an essential factor in influencer shortlisting. Depending on your marketing strategy and the nature of your product or service, location can impact reach, engagement, and conversion rates. Here’s why:

1. Market Relevance: An influencer’s geographical location often aligns with the audience’s location. If you’re promoting a product or service centered around a specific geographical market, an influencer in that area gives your campaign region-specific credibility.

2. Cultural Connection: Influencers from a certain culture or location can give your campaign a unique local flavor, making your brand more relatable and increasing audience engagement.

3. Local Regulations: Location-specific laws and regulations might impact your campaign. For instance, some regions have strict laws on advertising disclosures.

Platforms like Flinque, and others such as AspireIQ, Heepsy, and InfluencerDB, offer features to filter influencers by location, aiding efficiency in your shortlisting process. Remember, the perfect platform choice ultimately depends on your team’s specific needs and goals.

However, keep in mind that social media has bridged geographical gaps. Therefore, while location is influential, it is not the sole determinant of an influencer’s relevance or appeal. Consider other factors like influencer’s content quality, audience engagement, demographics, and other campaign-specific requirements.

Effective influencer marketing is a blend of the right location-aligned influencers, comprehensive audience analysis, and dynamic campaign planning. Always strive to be clear and specific about your objectives to achieve the best results.