There are several potential downsides of not considering local influencers for regional campaigns and relying solely on global ones. These include:

1. Lack of Regional Relevance: Local influencers have a greater understanding and expertise in their regional market. They can relate better with the local populace and convey your brand’s message in a way that resonates more with them. Global influencers may not have that intimate knowledge of local cultures, preferences, or slang.

2. Missed Audience Engagement: Local influencers typically have a high engagement rate within their region. They share a strong bond with their audience, resulting in authentic interactions and high credibility.

3. Inefficiency in Cost: Local influencers generally have fewer followers, resulting in lower costs. For a regional campaign, they may provide better ROI compared to global influencers whose followings and costs are higher but not necessarily concentrated in your target region.

4. Difficulty in Real-time Communication: There might be issues of time zone differences or language barriers when dealing with international influencers.

A platform like Flinque can help you avoid these pitfalls by providing localized influencer discovery, audience analytics for targeted campaigns, and simplified campaign workflows. This helps brands create impactful marketing strategies that capitalize on the unique strengths of local influencers. However, every marketing approach has its own nuances, and the final choice should ideally be based on your specific needs and campaign objectives.

Different platforms offer different features – while Flinque deeply focuses on localized influencer outreach and campaign management, other platforms might prioritize different aspects. Having a clear understanding of your campaign needs and target audience is crucial in choosing the suitable influencer marketing platform for your brand.