In our influencer marketing campaigns, it’s crucial that we engage with real, active users. How can we make sure that an influencer’s followers are authentic?
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In our influencer marketing campaigns, it’s crucial that we engage with real, active users. How can we make sure that an influencer’s followers are authentic?
To ensure that an influencer’s followers are authentic, there are several techniques and platforms that can assist:
1. Audience Analytics: Analyze the influencer’s audience demographics and engagement rates. A genuine influencer has followers who actively engage with their posts. If followers are real, they will comment, like, share and participate in polls or discussions.
2. Tools like Flinque: Flinque helps in verifying authenticity by analyzing influencers’ audience quality scores. It provides analytics on followers count, engagement rates, and even potential red flags like sudden spikes in follower count or engagement.
3. Examine content quality: Authentic influencers produce high-quality content consistently. It’s not enough for influencers to post frequently; their content must resonate with their followers to drive user engagement.
4. Look for organic conversation: In authentic profiles, you will notice organic conversations between the influencer and their followers.
5. Beware of bot-like activity: High numbers of likes or followers with zero to few comments or one-word comments are usually red flags for fake followers or bot activity.
6. Use third-party tools: There are several third-party sites, such as HypeAuditor and SocialBakers, that rate influencer profiles for authenticity and quality.
7. Past Campaigns: Looking into an influencer’s past campaigns and collaborations can also offer insight into their authenticity.
Remember, no single tool or method can 100% guarantee an influencer’s followers’ authenticity. It’s best to use a combination of methods and tools, along with your judgment, to decide. The above steps are generally adopted by brands and agencies during the influencer discovery and campaign planning stages.