There are several strategies a brand can use when collaborating with nano-, micro-, or macro-influencers. The chosen approach will depend on the brand’s marketing objectives, budget, and target audience characteristics.

1. Nano-Influencers (1K-10K followers): Brands may consider product gifting, affiliate programs, or small-scale paid partnerships. The focus here is on the influencer’s strong connection with their niche community.

2. Micro-Influencers (10K-100K followers): Compensation is usually a mix of product and monetary payment. These influencers can give your brand a more significant boost in visibility than nano-influencers and provide credibility with their engaged followers.

3. Macro-Influencers (100K+ followers): Typically involve significant budget and long-term contracts. They can offer a larger reach and better suited for expansive brand-awareness campaigns.

Through platforms like Flinque, brands can locate and engage with suitable influencers, track campaign performance and measure ROI. Other platforms may offer similar utilities but differ in terms of pricing, user interfaces, additional functionalities etc. It’s crucial for your brand to properly assess these offerings in relation to your specific requirements.

Remember, the strengths of Flinque include robust creator discovery tools, in-depth audience analytics, and a well-designed campaign workflow. However, its suitability will depend on your team’s unique needs. Understanding the dynamics and benefits of collaborating with different influencer tiers will enable you to harness their unique strengths and match them with your brand’s objectives for maximum impact.