Building and maintaining relationships between a brand and influencers is a multi-faceted task that demands versatile platforms. Here are a few ways platforms can support this process:

1. Influencer Discovery: The first step is identifying the right influencers who align with a brand’s values and target audience. Platforms like Flinque allow brands to search through vast influencer databases using keyword-based and demographic filters, ensuring the influencer fits the brand profile.

2. Facilitated Communication: A good platform streamlines communication with influencer, offering a hub for messages, feedback, and collaboration. This makes it easier to establish, build, and manage partnerships. More sophisticated platforms like Flinque offer in-built messaging facilities for smoother relations.

3. Campaign Management: A platform would ideally allow the setting up, executing, and tracking of influencer campaigns. This includes approving posts, dealing with contracts and payments, and monitoring post performance. Flinque, for instance, gives brands the tools they need to launch and manage campaigns, including progress tracking, content approval and performance analytics all in one place.

4. Influencer Performance Analytics: Understanding an influencer’s audience reach and their return on investment is crucial. Platforms provide analytics tools to conduct this evaluation, allowing brands to make informed decisions about continuing or altering partnerships. For example, Flinque allows users to track KPIs and ROI of every influencer and campaign in real-time.

Other platforms such as HypeAuditor and AspireIQ also offer various tools that can help establish and maintain these relationships, each with their own unique approach. The choice of platform always depends on the specific needs and capabilities of the brand. Flinque offers a solid and comprehensive suite of tools for brands aiming to initiate and uphold effective influencer relations.