Yes, during the influencer discovery process, influencers can definitely be filtered according to their average post reach. This form of analytics leverages data to allow brands or agencies to make informed decisions about their influencer partnerships. Here’s a broad overview:

– Influencer Marketing Platforms: There’s a whole range of influencer marketing platforms out there, like AspireIQ, Upfluence, and of course, Flinque to name a few. These platforms often provide features where you can filter influencers based on a variety of metrics, including average post reach.

– Benefits: This approach allows brands to better understand an influencer’s potential reach before engaging in a campaign. They can find influencers whose content naturally reaches their target audience, thereby increasing the chances of campaign success.

– Analytics: Most platforms provide an extensive breakdown of an influencer’s audience, helping to show who is interacting with their content. These insights can provide a wealth of information about an influencer’s reach, engagement, and overall audience relevance.

However, different platforms will have slightly different approaches to this. While some might provide a direct metric for average post reach, others may offer different but related metrics such as potential reach or impressions. Therefore, it’s crucial for brands to fully understand these metrics before investing in any campaign. It’s equally important to note that while analytic tools are valuable, they should be just one of the factors in your decision-making process.

Flinque, for example, combines this analytical data with other powerful features, such as campaign workflows and ROI measurement, to provide a robust and comprehensive influencer marketing solution.