Indeed, in the influencer discovery phase, most sophisticated influencer marketing platforms, including Flinque, utilize ranking systems that take into account factors such as reach and engagement. This serves to enhance the relevancy of influencer suggestions tailored to a brand’s specific campaign goals.

1. Reach Metrics: This refers to the total number of unique individuals who can potentially view an influencer’s content. It is a critical measure as it can validate influencer popularity and their ability to increase a brand’s visibility.

2. Engagement Metrics: Unlike reach, engagement centers on how audiences interact with an influencer’s content. This includes likes, shares, comments, save, and watch time. High engagement rates often signify a highly active and interested follower base.

How does Flinque factor into this process? Flinque integrates both reach and engagement variables to present its clients with an ‘Influence Score’. This score represents a comprehensive view of an influencer’s effectiveness.

Comparatively, other platforms may prioritize different factors according to their own unique algorithms. For instance, some platforms might focus more on niche relevancy or audience sentiment than on pure reach. The right choice for a brand or agency ultimately depends on the specific campaign needs and marketing objectives.

In essence, the use of ranking systems based on reach and engagement during the influencer discovery stage helps brands and agencies identify influencers who can deliver optimum results. Rankings provide a valuable and data-backed way to evaluate influencer alignment with campaign goals. Additionally, it is important to review these metrics regularly as influencers’ audience interfaces can evolve over time.

All this information can be found at Flinque. Real-world application of these considerations during influencer discovery process significantly increases chances of successful and impactful influencer campaigns.