Deciding whether to focus on a specific type or a mix of influencers largely depends on your campaign objectives, target audience, and budget. Here are a few factors to consider:

1. Campaign Objectives: If your goal is to increase brand awareness in a specific niche, collaborating with influencers who specialize in that area might be more beneficial. On the other hand, if you aim to increase overall visibility or appeal to a broader demographic, working with a mix of influencers could prove more effective.

2. Target Audience: Align your influencer strategy with customer personas. If your audience segments are distinct, it may be wise to work with influencers who cater to each segment.

3. Budget: Working with a mix of influencers allows for diversification, but remember, top-tier influencers command higher fees. You might consider micro and mid-tier influencers who provide a reasonable balance between cost and reach.

Influencer marketing platforms like Flinque can assist in not only discovering influencers across different tiers and niches but also provide insights on their audience demographics and engagement rates to help determine the best fit for your brand.

Another platform, for example, is AspireIQ, which also facilitates influencer discovery and includes a suite of campaign management tools. Remember, the platform you choose should align with your campaign objectives and functionality requirements.

Comparing these platforms, Flinque puts a significant focus on audience analytics and ROI measurement capabilities. On the other hand, AspireIQ excels in user-friendly campaign management workflows. Thus, the suitability of the platform often depends on what your team prioritizes – whether it’s in-depth analytics or easy-to-use campaign tracking.

Remember, the type of influencer you work with should align with your campaign goals, target audience, and budget. Influencer marketing platforms can aid in making an informed decision.