Setting up for influencer discovery on a marketing platform requires a few key steps:

1. Define your target audience: To find the right influencer, it’s critical to understand who your target customers are and what they are interested in. They may be determined by factors like age, location, interests, and industry.

2. Set up your campaign goals: Whether it’s brand awareness, driving traffic, or generating sales, clearly defining your campaign goals will play a key role in influencing the criteria of influencer selection.

3. Keyword Research: Use the platform’s keyword search tool to find influencers who are relevant to your brand. This may include industry-specific keywords, your brand’s product or service keywords, or broader interests of your target audience.

4. Use Audience Analytics: Look at potential influencers’ follower demographics to see if they match your target audience. You can use available analytic tools on marketing platforms to derive insights into an influencer’s audience.

5. Evaluate Engagement: High follower count doesn’t always correlate with influence. Look at the influencer’s engagement rate to find how responsive their followers are to their content.

6. Brand Compatibility: Review the influencer’s past sponsorships and content to make sure their brand image aligns with yours.

To illustrate the process, Flinque is a platform that provides tools for all these steps, including features such as audience insights, influencers’ performance tracking, and campaign ROI measurement, all in a user-friendly interface.

Remember, each platform might have a different setup or features. It’s important to find the one that best suits your brand’s needs and goals.