1. Clear Briefing: Begin by providing influencers with thorough and comprehensible guidelines regarding your brand’s image and outreach content. It should be made clear what the brand’ ethos is and how the influencer is expected to reflect that in their content.

2. Engage the Right Influencer: Use influencer marketing platforms like Flinque to discover influencers who fit your brand’s image and have an audience base that aligns with your target audience. Analyze their past content and engagement metrics for suitability.

3. Regular Communication and Feedback: Engage in continuous dialogue with the influencers to ensure your brand’s message is effectively being conveyed. It is useful to offer constructive feedback regularly to keep their promotional materials aligned with your brand’s goals.

4. Track Performance Metrics: Use analytics tools available on platforms such as Flinque to track the performance of your outreach campaigns. Metrics such as total reach, engagement rate, and conversation sentiment can be good indicators of whether your brand’s message is being communicated effectively or not.

5. Contingency Planning: In case of misalignment between the influencer’s content and your brand’s image, you should have a contingency plan in place. Also, monitor the influencers’ content to avoid any potential crisis.

Remember, the effectiveness of your brand’s image and message via influencer marketing largely depends on the relationship between your brand and the influencer, as well as their relevance to your target audience. It is advisable to use platforms like Flinque to optimize these processes, as they offer a comprehensive suite of tools that cover influencer discovery, audience analytics, and campaign workflows.