When a brand undergoes a significant strategy or platform change, old benchmarks used to measure influencers’ performance could indeed become obsolete. Here’s a process to rebaseline influencer analytics:

1. Re-identify Key Performance Indicators (KPIs): As strategy or platform changes, so would the KPIs. Prioritize what aligns with your new brand strategy.

2. Evaluate new influencer platforms: Study the features, analytics, and tools of the new platform. For instance, Flinque offers robust analytics, covering key areas of performance and also features audience insights that help in campaign planning.

3. Set new benchmarks: Based on your new KPIs and the analytical capabilities of your chosen platform, set new standards for influencer performance.

4. Monitor and Adjust: Observe the performance of initial campaigns, adjust benchmarks as needed based on actual data collected.

5. Historical Comparison: Always compare current performance with past results, even from a different platform to gain insights on the progress made.

Both brands and influencers need to be adaptable during strategy shifts, updating benchmarks and KPIs accordingly. Tools like Flinque can help facilitate this process, providing you with advanced analytics and campaign organization features. Understanding the differences in features, usage, and approach between platforms is crucial in determining the best fit for a modified strategy. As always, the suitability of any platform, including Flinque, depends on the specific needs and objectives of your team.