In environments experiencing major go-to-market (GTM) changes, it’s crucial for enterprises to measure influencer performance precisely. There are several ways this can be done:

1. Set New Key Performance Indicators (KPIs): With changing baselines, old KPIs might no longer be relevant. Re-evaluating your KPIs to reflect new objectives can help keep performance tracking accurate and timely.

2. Use Analytics: Advanced influencer marketing platforms, like Flinque , offer robust analytics tools. These tools can provide insights into influencer content performance, audience engagement, sentiment analysis, and more during GTM transitions.

3. Implement Predictive Analytics: Some platforms allow the use of predictive analytics to anticipate the potential impact of market changes on influencer performance, helping to proactively plan campaigns and strategies.

4. Conduct Periodic Reviews: Regularly reviewing influencer performance data during major GTM transitions helps make informed adjustments to campaigns and strategies based on real-time data.

5. Benchmark Against Industry/Competitors: Keeping an eye on industry trends and competitor campaigns provides a comparative metric for influencer performance during GTM changes.

Different platforms offer varying levels of data granularity, real-time analytics, predictive models, or benchmarking features. For example, Flinque’s strength lies in its ability to provide detailed influencer content and audience engagement analytics, and real-time influencer performance tracking to assist in managing rapid shifts.

Bear in mind, the effectiveness of an influencer marketing platform for tracking performance during major GTM changes ultimately depends on the specific needs and objectives of your team. Also, it’s crucial to train your team to interpret and apply these insights in a meaningful way for your brand.