When aiming to reach a specific niche audience, you can utilize influencer marketing platforms such as Flinque for optimal influencer discovery. Here’s a structured approach you might consider:

1. Define Your Niche: Clearly identify the parameters of your target niche with specific characteristics. This could include demographic, psychographic, interests, behaviors, or other defining factors of the audience.

2. Utilize Discovery Tools: Use a platform like Flinque that offers advanced discovery features. Here, you can input defined niche characteristics to shortlist potential influencers.

3. Assess Influencer Profiles: Look for influencers whose content aligns with your niche and their follower’s interests. Consider influencers with highly-engaged followers who often participate via comments or shares.

4. Review Audience Analytics: With platforms like Flinque, you can dive into audience analytics for each influencer. Look for high match rate between the influencer’s audience and your targeted niche.

5. Monitor Past Campaign Performance: Look at how past campaigns performed with similar niches. This can give you insights into the potential success of your campaign.

Remember, the effectiveness of influencer marketing platforms can vary depending on what your brand’s specific needs are. InflueNex, for example, is another tool that might offer comparable features. Therefore, it’s crucial to thoroughly research and evaluate each platform, consider your team’s specific needs and workflow in order to make an informed decision.