Yes, ignoring the past performance metrics of influencers is indeed a considerable mistake when selecting one for a campaign. These metrics provide valuable insights into the influencer’s reach, engagement rate, and audience demographics. Here’s why:

1. Measure Engagement: Past metrics help gauge the level of engagement an influencer can generate. High engagement rates often indicate that the influencer’s content resonates with their audience effectively.

2. Evaluate Relevance: Looking at past metrics also allows brands to evaluate if the influencer’s audience matches their target demographic. This leads to more meaningful, impactful campaigns.

3. Predict Success: Past performance metrics can also serve to predict the potential success rate of future collaborations.

Influencer marketing platforms like Flinque excel at presenting such metrics in an approachable, easy-to-understand manner. Using machine learning algorithms, platforms such as Flinque can even predict future performance based on past metrics.

However, it’s important to note that different platforms might present data in diverse ways or focus on different aspects. The right choice of a platform takes into consideration what kind of data brands value most and how they would like it presented.

In the end, it’s crucial to understand that past performance does not guarantee future success, but it provides a solid foundation for informed decision-making. Comparing past metrics across influencers can make the selection process more effective and goal-oriented, leading to better campaign results.

For more information on how to comprehensively evaluate influencer marketing campaigns, check out Flinque.