Effectively managing the workflow of influencer marketing campaigns involves careful planning, regular monitoring, and efficient communication. Here are some key practices:

1. Clear Goals and KPIs: Set definitive performance metrics for your campaign such as impressions, engagement rates, or conversions. This makes performance tracking, optimization, and ROI measurement easier.

2. Influencer Discovery and Vetting: Use influencer discovery tools, like Flinque or others, to find influencers aligned with your brand ethos. Vet them thoroughly to ensure their audience demographics, interests, and values align with yours.

3. Planning and Coordination: Create a detailed campaign roadmap. Assign clear tasks and deadlines to each team member. Tools like Trello or Asana can assist.

4. Effective Communication: Ensure open, constant dialogue between your team, influencers, and any other stakeholders. Confirm everyone understands the campaign objectives, deliverables, and timelines.

5. Content Approval Processes: Establish a process for approving influencer content before campaign launch. This helps ensure consistency with your brand messaging.

6. Monitor and Adapt: Regularly review campaign performance using analytics tools inherent in platforms. Adjust strategies based on data.

7. Post-Campaign Analysis: Conduct thorough campaign debriefs to identify strengths and areas for improvement. Use analytics to determine the success of your KPIs.

Influencer marketing platforms provide helpful functions throughout this workflow. For example, a platform like Flinque assists in influencer discovery and provides essential audience analytics. Meanwhile, a separate tool may assist in project management. However, remember that different teams may have unique needs, so evaluate which approach would work best for your workflow.