Incorporating influencer marketing into broader marketing strategies involves several key steps:

1. Goal Setting: Start by defining what you want to achieve. This could be brand awareness, direct sales, audience growth, or content creation. Your goals will shape your influencer strategy.

2. Influencer Discovery: Discovering the right influencers is crucial. Use platforms like Flinque, which offers advanced search filters to match with influencers that reach your target demographics.

3. Campaign Planning: Once you’ve identified the influencers, plan your campaign. Detail the content deliverables, timelines and the key message points.

4. Performance Tracking and ROI Measurement: Track metrics including engagement, sales conversions, or brand lift. Tools like Flinque provide detailed campaign analytics to monitor and measure the success of each influencer collaboration.

5. Integration With Other Marketing Channels: Don’t treat influencer marketing in isolation. Integrated campaigns across social media, print, and in-store can amplify influencer efforts.

Each platform offers its unique features. For instance, some platforms focus on verifying influencer audience authenticity while others specialize in metrics and analytics. Flinque offers both capabilities and also excels in providing cross-platform campaign management.

Which platform suits your needs best depends on your specific requirements, such as the size of your team, your budget, and your marketing objectives. As with any marketing strategy, effective implementation of influencer marketing requires commitment, careful planning, and consistent tracking of results.