Gaining insights about the geographical distribution of an influencer’s followers is critical to ensure their suitability for campaigns, especially when the campaign’s focus is on a specific global market.

There are multiple ways to do this:

1. Analyzing influencer’s public data: Many social media platforms, such as Instagram, display information about the geographical distribution of an influencer’s followers. Analyze this data to understand where the followers come from.

2. Influencer’s media kit: Some influencers have media kits or portfolios where they share demographic details about their audience.

3. Surveys & Polls: Influencers themselves can run surveys or polls to gather data about their audience’s location. This works best when influencers have a highly engaged audience.

4. Using influencer marketing platforms: Good influencer marketing platforms like Flinque can provide in-depth insights into influencers’ audience demographics, including their geographical distribution.

To determine the most suitable influencers for your campaign, it’s essential to combine these insights about geographical distribution with analysis of other factors like the influencer’s content style, their engagement rate, follower count, and follower demographics. Numerous tools are available for this, and platforms like Flinque offer all-in-one options for influencer discovery, analytics, campaign management, and ROI measurement.

Remember that the best platforms or methods depend on your team’s needs and should streamline the influencer discovery and campaign planning processes, making them more efficient and effective.