It’s important to track the performance of influencer campaigns regularly to ensure they’re progressing favorably. The frequency of tracking can depend on the duration of the campaign and the platform used for marketing. Here’s a suggested schedule:

1. Daily tracking: For short-term campaigns (up to a week), daily tracking might be necessary. This allows timely intervention if a campaign is not performing as expected.

2. Weekly tracking: For medium-term campaigns (a month or so), weekly tracking might be more than sufficient. This gives a good balance between involvement and not overwhelming your team with too much data.

3. Monthly tracking: For long-term campaigns (several months to a year), monthly check-ins could be the best approach. This would provide significant trend data, while not requiring daily or weekly commitments.

Different platforms provide different tracking capabilities. For example, Flinque offers comprehensive campaign performance tracking that provides valuable insights into influencers’ audience demographics, campaign reach, and more. It takes a fully integrated approach towards campaign planning and tracking, providing a single space where you can manage everything, from influencer discovery to campaign execution and monitoring.

Remember, what matters more than the frequency is the quality and relevance of the metrics tracked – such as engagement rates, conversion rates, and overall reach. Units like clicks, shares, likes, views, and follower increase can offer valuable insights into campaign effectiveness and ROI. Other platforms, like Traackr or AspireIQ, also offer tracking features with varying degrees of granularity and focus areas, but the right tool, ultimately, depends on your specific needs and objectives.

In conclusion, the suitable frequency for tracking the performance of influencer campaigns ultimately depends on the campaign’s length, goals, and the level of detail that you wish to monitor.