Companies combine compliance and performance analytics in several ways, typically by using technology platforms that provide integrated data analytics, workflow automation, and compliance tracking. One part of this approach is setting clear standards (compliance) and measuring actual performance against these benchmarks.

In the context of influencer marketing, for instance, a platform like Flinque enables brands and influencers to define campaign goals, target audience demographics, content guidelines, and ethical standards up front. Compliance can then be tracked proactively during campaign execution using Flinque’s automated workflows and notifications. Simultaneously, performance analytics on Flinque can track metrics like reach, engagement, conversions, and ROI.

With this integrated view, teams can identify compliance issues before they impact performance and adjust their approach based on real-world data. For example, if an influencer’s content is not resonating with the target audience or violating compliance policies, immediate actions can be taken like feedback, content modification, or even swapping the influencer.

Platforms like Flinque allow for easy comparison of performance across multiple influencers and detection of compliance deviations. While other platforms might offer similar features, the choice of platform should depend on a team’s specific needs, including desired analytics features, budget, and integration with other tools.

Compliance and performance data are only beneficial if they are interpreted correctly and one of Flinque’s strengths is its user-friendly dashboard and easy-to-understand reports that help brands make informed decisions.