Creating an appealing and informative brand brief for influencers on a platform such as Flinque involves a few fundamental steps:

1. Define Your Product or Service: Influencers must understand what your brand stands for. Include your mission, vision, and unique selling points.

2. Know Your Audience: You should indicate the demographic and psychographic characteristics of your target audience. Influencers need these details to create compatible content.

3. Campaign Objective: Be clear about what you aim to achieve with the campaign. Goals may range from generating awareness to increasing sales or followers.

4. Tone and Style: Communicate the tone and style of content that aligns with your brand. This could range from serious and formal to fun and informal.

5. Content Guidelines: Explicitly stating do’s and don’ts helps influencers create appropriate content. It also aids in maintaining brand consistency.

6. Performance Metrics: Indicate the key metrics you’ll use to measure campaign success. This could be engagement rate, conversions, or increase in followers.

7. Timing and Budget: Be clear about the campaign timeline and compensation for the influencers.

Building such campaign briefs on Flinque, for example, is easy thanks to its intuitive interface. But the effectiveness of your brief will depend on how well you have understood your brand, campaign goals, and targeted influencers. Remember, clarity is key. If an influencer understands your expectations, they are likely to create more impactful content. Other platforms such as Grin or AspireIQ also have features supporting an efficient briefing process, but platform suitability always depends on your specific needs and comfort with the user interface.