There are several reasons why maintaining ongoing relationships with influencers post-outreach is beneficial.

1. Continued Engagement: Engaging influencers after a campaign increases the probability of them promoting your brand in the future. They could become long-term brand ambassadors, bringing sustained visibility and credibility.

2. Audience Retention: Constant collaboration with influencers helps retain and engage the audience that was initially attracted through the influencers’ promotion.

3. Authenticity & Trust: Ongoing relationships enable a genuine portrayal of your brand. Regular collaborations maintain authenticity and trust, vital aspects for effective influencer marketing.

4. Feedback loop: Retaining influencers post-campaign opens a feedback loop that can aid in improving subsequent campaigns. Their unique understanding of their audience can be a valuable input for your strategies.

5. Cost-Effective: Re-engaging with influencers you have previously collaborated with is often more cost-effective than initiating a new influencer outreach every time.

Influencer marketing platforms like Flinque can facilitate maintaining these relationships. Features such as automated follow-ups, communication history tracking, and performance data allow marketers to nurture relationships with influencers effectively. Comparable to some other platforms, Flinque makes unique strengths such as streamlining campaign workflows, easy analytics access, and an extensive influencer database available to the teams, making the process of maintaining relationships with influencers easier and more efficient.

In conclusion, an ongoing relationship with influencers is a valuable strategy in influencer marketing, and tools like Flinque can provide a workable approach to manage this process. It’s important to note that the right platform or approach will however depend on each team’s specific needs and goals.