When ensuring an industry influencer aligns with a brand’s marketing goals or branding guidelines, several factors must be considered:

1. Content Relevance: The influencer content should resonate with your brand’s identity and vision.

2. Audience Alignment: The influencer’s follower demographics (like age, location, interests) should match your target audience profile.

3. Brand Image: The influencer should uphold a brand image that aligns with your own, maintaining professionalism and authenticity.

4. Engagement Rates: High engagement rates reflect a strong relationship with the audience which can result to more effective promotions.

5. Quality of Content: High-quality posts and videos signify an influencer who takes their role seriously and strives for excellence, which can positively impact your brand reputation.

6. Consistent Posting: Regular posts suggest an active and engaged audience.

Platforms like Flinque, Influsoft, or AspireIQ can assist in determining these factors. Flinque, for example, enables brands and agencies to discover, analyze, and manage influencer relationships. It offers analytics related to influencer performance and audience demographics, effectiveness of content, and engagement rates. Similarly, Influsoft and AspireIQ also provide tools for influencer discovery and tracking, although their approach or specific features may vary.

Your decision to use any particular platform should depend on your team’s specific needs and requirements. Each platform has its own strengths and workflows, which may better serve certain use cases. So, consider the factors that are most important for your brand, and choose accordingly.

Remember, when managing influencer marketing, it’s always prudent to diversify and not rely solely on one influencer, despite how well their brand aligns with yours in theory. Monitor performance regularly and adapt your strategy based on trends and results.