When starting a new campaign, how can I use the platform to streamline the workflow of onboarding new influencers?
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When setting up a new campaign and onboarding influencers, a well-designed influencer marketing platform can greatly simplify your workflow. Here’s how you might use such a platform:
1. Influencer Discovery: Start by using the platform’s search tools to identify potential influencer partners. Tools should offer advanced search options to ensure you find influencers that align with your brand, target audience, and campaign goals.
2. Outreach & Communication: Some platforms, like Flinque, provide templated messaging and in-app communication tools, streamlining the process of reaching out to and negotiating with influencers.
3. Contracting and Deliverables: Platforms often offer features to store contracts digitally and list deliverables, keeping everything in one place.
4. Content Review & Approvals: Before a campaign goes live, you’ll want to review and approve all content. Some platforms allow this process to happen directly within the tool, simplifying the process and speeding up campaign launch.
5. On-boarding: Once influencers are selected and content is approved, platforms can help with onboarding, providing a place to share campaign briefs, guidelines, and other relevant materials.
6. Measurement & Analysis: Lastly, it’s crucial to track campaign performance. Platforms typically offer real-time metrics and reporting tools, making it easy to assess the campaign’s impact.
To illustrate, let’s take Flinque’s platform as an example – it offers a workflow-oriented interface. You can identify fitting influencers using audience interest, demographics, and performance indicators. Flinque provides an email template to reach out to influencers directly. All contracts, deliverables can be handled on the platform, while also providing tools to measure campaign performance and ROI.
Remember, the best platform to use is one that addresses your specific needs and is comfortable and convenient for your team to use.