Do I need to include a crisis management plan when planning an influencer marketing campaign and if so, how should I go about it?
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Yes, including a crisis management plan in influencer marketing campaigns is an important step. No matter how meticulous your prior planning, unforeseen situations can arise, and the way you handle them can significantly impact the success of your campaign.
1. Risk Assessment: Start by identifying potential risks associated with your campaign. These could involve the influencer’s behavior, campaign reception, technical failures, or many other factors.
2. Crisis Response: Develop a strategy to handle each crisis scenario. This can involve methods of communication, necessary actions, and potential remedies.
3. Communication Plan: Establish clear lines of communication to efficiently address crises when they arise. This could involve direct communication with the influencer, internal team communication methods, and potentially public relations protocols.
4. Monitoring: Use comprehensive analytics tools, like those available on platforms like Flinque, to monitor the performance of your campaign closely. Catching a potential issue early can mitigate its impact.
5. Post-Crisis Review: Once the crisis is managed, review what happened, how it was dealt with, and what could be done better in the future.
Flinque is an influencer marketing platform offering in-depth analytics, aiding in both the ongoing monitoring of your campaign and the post-crisis review process. Remember, however, whole the effectiveness of any platform or strategy will always depend on the specifics of your campaign and team.