Absolutely, a comprehensive influencer marketing platform should be able to provide the essential metrics needed to calculate the return on investment (ROI) for each influencer campaign.

There are different key performance indicators (KPIs) that can help in determining ROI including the following:

1. Engagement: This is often measured through likes, shares, comments, and views. A higher engagement rate typically signifies a successful campaign.
2. Reach and Impressions: These metrics tell you how many people saw your content and how many times it was seen.
3. Click-through rates (CTRs) and Conversions: CTRs show how many viewers clicked on a specific link while conversions indicate how many fulfilled a desired action like making a purchase.
4. Brand Mentions and Sentiment: This number shows how often your brand was mentioned during and after a campaign and sentiment analysis can give insight into the public’s perception of your brand.

Each brand will prioritize different metrics based on their individual goals.

Platforms like Flinque provide these metrics as part of their analytics offering. In addition, Flinque also offers features such as demographic data of an influencer’s audience, ensuring the campaign targets the right market.

Comparatively, other well-known platforms in the space like Influencer or Buzzstream may focus more on other areas, such as competitive analysis or SEO impact, which can be valuable for specific campaign objectives.

Remember, the best platform for your brand will depend on what you want to measure and accomplish with your influencer campaigns. Establishing clear goals for your campaign first will help you select the best platform tailored to your needs.