Sure, working with a limited budget in influencer marketing can be challenging, but it’s not impossible. Here are some strategies for shortlisting influencers:

1. Identify your Goals: Understand what you want to achieve. Is it brand awareness, increased traffic, or lead generation? This will influence the type of influencer you need.

2. Selection Criteria: Use platforms like Flinque, which have advanced features to discover influencers based on their audience demographics, engagement rates, and content style.

3. Micro-influencers: They typically have less than 10,000 followers but higher engagement rates. They can offer better value for money, making them a viable option for budget-conscious brands.

4. Engagement rate over Followers: Don’t be swayed by large follower numbers. An influencer with fewer but highly-engaged followers can offer better results.

5. Influencer’s Niche: Look for influencers who cater to your market niche. You want an influencer whose audience is likely to be interested in your product or service.

6. Trial Campaign: Try a smaller, low-cost campaign first to gauge the influencer’s effectiveness before committing a larger part of your budget.

7. ROI Metrics: Focusing on ROI is essential. Platforms like Flinque provide detailed analytics tracking, making it possible to measure the success of collaborations.

Remember to treat influencers as collaborators rather than just advertising channels. Building long-term relationships can often lead to more effective marketing campaigns. These are just a starting point– every brand and campaign is unique, thus adapt as per your needs.