Indeed, there are several criteria you should evaluate to ensure that selected influencers align with your brand’s image and identity:

1. Look at the influencer’s audience: Check if the influencer’s followers are similar to your target audience. Use audience analytics in platforms like Flinque to understand demographic data like age group, location, and interests.

2. Evaluate content quality and authenticity: Make sure their content aligns with your brand values and aesthetic. The influencer’s authentic way of communicating and their high-quality content must coincide with your brand’s perspective.

3. Check Engagement Rates: High follower counts are less important than strong engagement rates. An engaged audience is likely to be more responsive to the influencer’s recommendations.

4. Examine Past Collaborations: Review the influencer’s partnerships with other brands. This will give you insight into the sort of image they project and whether it matches with yours.

5. Evaluate consistency: The influencer’s content should be consistently published and within the specific niche/target market that aligns with your brand.

6. Reputation & Credibility: An influencer who is seen as reliable and trustworthy by their audience can be a powerful asset for your brand.

While every brand may determine its unique blend of factors, these points provide a sound starting position. Tools like Flinque can streamline this process and provide you with data-driven insights to make informed decisions.