During the influencer outreach process, it’s critical to ensure the follower base is genuine. Here are some practical ways to go about it:

1. Follower-to-Engagement Ratio: Genuine influencers typically have a consistent ratio of followers to engagements (likes, comments, shares). Sudden spikes in followers with no significant change in engagement can be a red flag.

2. Audience Demographics: A genuine influencer’s follower base should align with their niche. For example, a fashion influencer should mainly have followers interested in fashion or related fields.

3. Consistent Growth: Genuine influencers typically show steady growth over time, rather than sudden jumps in follower numbers.

4. Audience Quality: There are tools available in the market that analyze the quality of an influencer’s audience, noting the proportion of bots or inactive accounts.

5. Follower Behavior: Real followers usually have regular activity, including posting on their own accounts or interacting with other users.

6. Platform Analytics: Many influencer marketing platforms offer audience analysis functionality. For example, Flinque can analyze an influencer’s follower base in terms of demographics, engagement, and growth trends, providing a comprehensive snapshot of the audience.

Remember, it involves more than numbers. Engagement, audience relevance, and influencers’ authenticity play equally significant roles in a successful influencer marketing campaign. Different tools and platforms have different analytics capabilities, so choose ones that best align with your specific needs.