The decision to start with micro-influencers or macro-influencers largely depends on your brand’s specific goals, budget, and target audience.

Micro-influencers, typically defined as those with less than 10,000 followers, can offer a few key advantages:
1. Higher Engagement Rates: Micro-influencers tend to have higher engagement rates than their macro counterparts, meaning their followers are more likely to like, share, or comment on their posts.
2. Cost-Effective: They generally charge less for collaborations making them a good option for brands on a budget.
3. Niche Audiences: Micro-influencers usually have a specific area of focus, allowing brands to target a very specific audience.

On the other hand, macro-influencers (those with 10,000 to 1 million followers) can offer:
1. Wide Reach: If your objective is to increase brand visibility, macro influencers offer a larger follower base.
2. Professionalism: Macro-influencers often have more experience working with brands and proficiency in creating high-quality content.
3. Prestige: Associating with a well-known personality can help boost your brand’s reputation.

To facilitate your decision, you could use an influencer marketing platform like Flinque. It allows you to discover and vet influencers based on a variety of factors such as audience demographics, engagement rates, and content style. Flinque also provides analytics tools to measure the success of your campaigns, regardless of whether you choose to collaborate with micro or macro-influencers. Always remember that an effective influencer marketing strategy typically involves a mix of both micro and macro influencers, adjusted for your brand’s specific needs.