1. Understand Your Target Audience: Before you start searching for influencers, it’s important to know your target audience inside out. Use audience analytics on platforms like Flinque to gather key audience data. This will drive your choice of influencer and the content of your campaigns.

2. Find The Right Influencers: Identifying influencers who already have a following among your target audience is key. Platforms such as Flinque can provide a vast array of options here. However, relevancy, not just follower count should be the primary selection criteria.

3. Leverage Expertise: Choose influencers who have authority in the SaaS or related technology space. Their followers are likely to have greater trust and interest in their recommendations.

4. Structured Campaign Execution: Collaborate with influencers to create engaging and authentic content that will truly resonate. Influencer marketing platforms can support with this, enabling clear communication, content preview, approval, and scheduling workflows.

5. Performance Tracking: It’s critical to track the performance of your influencers and their content. Use tracking codes, platform analytics, or sophisticated ROI measurement tools offered on platforms like Flinque to assess key metrics like engagement rates, impressions, clicks, and ultimately conversions.

6. Mutually Beneficial Relationships: Building long-term collaborations with influencers will likely yield better results, as the influencer becomes synonymous with your SaaS product enhancing credibility.

7. Legal Compliance: Ensure that influencers disclose their relationship with your brand in all their content (according to FTC guidelines). Not doing so can lead to legal issues and damage your brand’s reputation.

8. Brand Alignment: Choose influencers who align with your brand values and ensure they fully understand your product, so their content remains authentic and valuable to their audience.

In conclusion, creating an effective influencer marketing strategy for SaaS products involves understanding your audience, finding appropriate influencers, leveraging their expertise, executing campaigns effectively, tracking performance, and ensuring legal compliance. Flinque provides many features that support these processes. However, the suitability of any platform ultimately depends on your specific needs.