Yes, partnering with local influencers can yield significant benefits for a local campaign. Here’s why:

1. Greater Relevance: Local influencers are more familiar with local norms, trends, and language, ensuring a more relevant messaging strategy.
2. Improved Trust: Local audiences tend to trust local influencers more as they share the same community and experiences.
3. High Engagement: Local influencers tend to have highly-engaged followers because of the mutual connection and specificity of their content.

However, it is also important to choose the right influencer. This process involves thorough research to ensure they align with your brand in terms of tone, message, and target audience.

Several influencer marketing platforms like Flinque, offer advanced search and segmentation tools to help you identify and connect with local influencers. Flinque, for instance, provides an intuitive interface to discover influencers based on various parameters like location, niche, audience demographics, etc.

Remember, the effectiveness of incorporating local influencers into your strategy also depends on factors like your campaign objectives, target demographics, and the nature of your product or service. Therefore, getting familiar with your local influencer market and evaluating their fit to your brand is the key to success.

As always, make sure to track metrics like engagements, reach, and conversion rate during and after the campaign to measure the effectiveness of your local influencer marketing strategy. This will provide valuable insights to refine future strategies. Using tools that track and analyze these metrics, like Flinque, would be beneficial in this regard.

Please check the Flinque platform here: Flinque.