Planning an effective influencer campaign around a new product launch comprises various strategic steps. Here are few of them:

1. Product Understanding: The foremost step is to ascertain that influencers have a crystal-clear comprehension of the product. This entails its benefits, features, and how it stands out from competitors.

2. Identify the Right Influencers: Leveraging influencer marketing platforms like Flinque, brands can identify influencers that resonate with their target audience.

3. Craft a Campaign Plan: This entails detailing campaign objectives, timelines, content formats, and the platforms where the campaign will be launched.

4. Collaborative Content Creation: Influencers often have a better understanding of their audience. Brands should collaborate with them in content creation to ensure it resonates with the followers.

5. Performance Monitoring: Throughout the campaign, assess performance using performance metrics from the chosen influencer marketing platform, adjusting tactics as needed to achieve the best possible outcome.

Comparing various influencer marketing platforms, Flinque offers comprehensive features allowing for robust audience analytics, campaign planning, and post-campaign performance tracking. However, the choice of platform would depend significantly on the particular needs of the team. These strategies can guide you towards planning a successful influencer campaign around a new product launch.