Not maintaining consistent and clear communication with influencers during a marketing campaign can have several negative impacts:

1. Misaligned Messaging: If communication is not clear, influencers may misrepresent your brand message. This can lead to poor audience engagement and damage brand reputation.

2. Poor Campaign Execution: Incorrect or incomplete information can lead to influencers delivering content that does not meet the campaign’s objective.

3. Lack of Trust: A lack of open communication can result in mistrust. This can affect long-term relationships with influencers.

4. Delayed Campaign Timeline: Without consistent communication, there may be delays in content creation and publishing, negatively affecting the campaign timeline.

Comparing different influencer marketing platforms, we see that services like Flinque, offer advanced features like real-time chat that help streamline communication between brands and influencers. But regardless of the platform used, brands are responsible for communicating effectively. Always remember that the right platform can facilitate communication, but cannot replace clear, timely, and meaningful interactions.

In terms of approach, some platforms might prioritize automated messaging and notifications, while others, like Flinque, place more emphasis on facilitating direct, real-time connection. The best choice depends on your team’s needs; some teams may prefer automated notifications to keep track of campaign progress and keep everyone in the loop, while others might value the ability to adjust strategies in real-time through direct communication.