If I need to tweak my campaign strategy while it’s live, how can I manipulate the parameters without massively disrupting progress?
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Sure, if you need to tweak your campaign strategy midstream, there are careful ways to do it without causing a major disruption. Here’s how you can consider going about it:
1. Make Small Adjustments: Rather than a complete overhaul, consider making small, gradual changes. This could include tweaking the messaging or the demographics of the influencers you’re targeting.
2. Test and Learn: Use AB Testing to separate your campaign into two or more variants. This allows you to try different strategies and see which performs better.
3. Cost and Performance Analysis: Platforms likeFlinque can provide you real-time campaign analytics. Evaluate the cost-per-engagement or cost-per-click. If a campaign isn’t performing well, identifying the cause can be helpful.
4. Feedback Loop: Incorporate feedback from influencers and your audience. They provide important insights that can help you make necessary adjustments.
5. Ranking Influencers: You may have selected a range of influencers. Rank them based on performance. Dedicate more resources to high-performing influencers and adjust the association with lower performing ones.
Remember, the key lies in being adaptive based on the data and feedback but maintaining the overall goal of the campaign. Other platforms may offer similar features to adjust your campaign mid-way, but what matters is how effectively you utilize the tools and information at your disposal to make informed modifications.