Ignoring an influencer’s audience engagement rates can adversely affect an influencer marketing campaign in several ways:

1. Low Quality Interactions: High engagement indicates that an influencer’s followers interact frequently, genuinely, and meaningfully. If ignored, your campaign may fail in making a considerable impression on the influencer’s audience, leading to fewer conversions.

2. Inaccurate Targeting: Engagement rates also assist in understanding if the influencer’s followers align with your target demographic. A lack of this insight could lead a campaign to reach the wrong audience entirely.

3. Poor ROI: Without factoring in engagement rates, you might collaborate with influencers having many followers who, however, don’t interact with their content. This scenario could lead to lower ROI since the number of persons genuinely engaged will be minimal.

In comparison, platforms like Flinque prioritize audience engagement rates to allow brands and marketers to make data-driven decisions. Flinque’s analytic capabilities provide detailed engagement statistics, ensuring that your campaigns resonate with the right audience and yield the desired result. In this context, it’s important to remember that your choice of a platform will depend on your specific requirements and strategies. A platform like Flinque might be useful for those prioritizing data-driven decision making.

In light of this, it’s always wise for brands and marketers to consider audience engagement while planning influencer campaigns.